the road ahead

Missed the Cut!
June 5, 2008, 4:08 am
Filed under: business

Recently my friend Mike Hyatt published Nelsons version of the top 10 Christian Publishers list.   © 2008, Michael S. Hyatt. Used by Permission. Originally posted at He explains the process used to determine who makes the cut and who does not. He mentions that NavPress fell off the top 10 list. As I was reflecting on his post I started thinking that this is a great opportunity to raise the question that perhaps it is time to begin another top 10 list of Christian publishers.

I certainly want to congradulate all those who made the cut. However there are others who did not and probably will never make the list who are doing significant work in the the Christian Publishing world. It is interesting to me that though NavPress did not make the cut we are more profitable today than when we appeared on the list a year ago or so!

So perhaps there should be another top ten list of Christian Publishers who focus on mission first and spiritual profitability. NavPress as I have discussed before is about accomplishing our calling. We are a mission based publisher seeking to achieve our God given assignment. Frankly we may never again make the cut on Mr. Hyatt’s list.

How about a top ten list of Christian Publishers who focus on the following criteria for success.

1. Mission drives business.

2. Products produce Kingdom results

3. Contributions are placed back into kingdom work.

4. Financial accountability and ethics in all aspects of the business enterprise.

These would be what I would place on a balanced scorecard for Christian publishing and perhaps some others in order to measure the true effectiveness of a Christian Publishing enterprise.


3 Comments so far
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Thanks, Mike, for this refreshing take on “Top 10.” I agree with you wholeheartedly, and as a NavPress author, I can attest that the people I’ve worked with at NavPress share your Kingdom-first attitude. Not sure we’d ever be able to create a Top 10 list based on your criteria, but then, that’s not the point, right? Number 2 would be especially tricky, since it’s often difficult or impossible to measure Kingdom results — at least in the present. Even so, thank you for steering this direction. It’s what we need more of in Christian publishing today. -Bob

Comment by Robert Elmer

I am honoured to be a (new) NavPress author because of what the company stands for and the quality of the material it produces. Mike, I think your criteria for “top” publisher is far nobler than the other Mike’s. I know publishers must make a profit to stay in business, but are sales the true measure of success? What might Jesus say about this?

Though by worldly standards NavPress may not measure up to ten other publishing houses, let’s press on to do the work God has called us to. Like Paul we can say that we endured “through glory and dishonour, bad report and good report…known, yet regarded as unknown…poor, yet making many rich; having nothing, and yet possessing everything” (2 Cor. 6:8-10)!


Comment by Sharon Fawcett

Mike, I have had the priviledge of having an article accepted for future publication and let me give you a fresh perspective on NavPress. What the world counts as success is not what matters for the Kingdom. I fully appreciate that you must look at numbers, etc. in order to have some sort of measuring device, but remember that the world’s measuring stick looks alot different than the Lord’s. Too bad there is not a way to chart graph people lives that have been impacted for the Kingdom through NavPress. That is your true chart graph of success.

Press on! Don’t make yourselves crazy over a top ten list! Stay focused on Him and what He would want for the company.


Comment by Kathy Dolman

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