the road ahead

Espresso anyone?
July 6, 2008, 11:12 pm
Filed under: business

Well there is finally movement on a Print on Demand solution for retailers that might help the entire trade publishing model. Perhaps you have seen this technology before but if not take a look at the video.

OnDemandBooks has now started placing the machines in various trade stores in both the U.S. and the U.K.

What are the implications for this technology for publishers?

1. Virtual production. These machines provide direct to consumer product without printers,freight, warehouses all the intermediary steps used to publish a book.

2. Retailer destination location. For the first time in a long time the retailer becomes a destination location that provides customers the opportunity to pick up hard to get out of stock books from their favorite publisher.

3. Reduces store shelf challenges. The Expresso could be a compliment to provide add on sales of additional publishers product that the store does not stock because of limited shelf space.

4. New channels for book sales. This technology could be placed in churches and other locations that provide book publishers additional channels for distribution and sell of their books.


3 Comments so far
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At the advertised penny-per-page for operating costs a 200 page book would only have a production cost of $2. How much does the system cost? What kind of equipment purchase cost would have to be amortized across various volume levels? If purchase cost is too high for our circumstances are there 3rd party vendors offering this service to many customers? Could NP be the 3rd party vendor to authors and other publishers as a means of developing publishing partnerships?

Comment by Peter Udall


Comment by caleb j seeling

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