the road ahead

Media Power
October 11, 2008, 6:16 am
Filed under: business, ministry, spirituality

In recent days we have seen the absolute power of media at work. The current financial crisis has provided television and web media a feeding frenzy of fear mongering and half truths! I have sat in amazement at my computer and looked at news outlets placing pictures of the 1930’s Great Depression on their posts! The talk and noise is endless and has paralyzed many people and numbed others, creating either a spirit of fear or a sense of helplessness.

I recently completed a second read of a book by Shane Hipps, The Hidden Power of Electronic Culture. It is a good read. Shane’s premises on the power of electronic media are more significant today than when he first penned the book in 2005. If you are interested in the power of media over our thinking, I would highly recommend you take the time to read it.

I appreciate his focus: the Message Is the Medium! Still to this day publishing is first about the message then about the medium used to deliver that message. The blessing of today is that we have so many more options to communicate the message.

Publishing is about the message not the medium! Christian publishing is about The Message of Christ to change and transform our lives.


4 Comments so far
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I too pray we in Christian media will deliver a distinctly different message. That God sits enthroned above the flood. If our message adds to the fear, then we’ve traveled far from God’s message, which is always “Fear not!”

Comment by Sue Kline

Amen. This is a major reason, I think, God’s Word is so relevant today as it was 2,000 years ago. It’s about the message… a message of love, hope, grace, and truth (just to name a few). I am excited to see how, we as publishers, can and will change the medium to reach more people, but leave the message of Christ’s love intact. See for more.

Comment by Michael Visentine

Agreed … media is playing the fear card to “sell” … and our message of Jesus, embedded within various forms of media, is so very important ever day … including these days of “selling fear” within capitalism.

Comment by Ralph Ennis

Thank you for the book suggestion. I’ll be sending my mother a copy of Shane’s book ASAP so that maybe she will stop instisting I add a fall-out shelter off of my breakfast nook.

Comment by sharann

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