the road ahead


Facebook Makeover
April 4, 2009, 11:59 pm
Filed under: business, ministry

facebook-pic

I talked about the shifts in generational use of the internet in a recent post. I read today another bit of information that I’d like to share about Facebook and the increase in older adult users.

It looks like Facebook is getting a generational makeover! Here are some of the stats; you can look at the research for additional information.

  • The number of new users ages 35 and older in the last 60 days has doubled.
  • Women 55 years of age and over are the the fastest growing segment at 1.5 million and counting!
  • Today more FB users are 26 – 44 years of age than 18 – 25 year olds.

Facebook, the top virtual social and community site is aging! For those of us who are users and are over the age of 50, this is encouraging. It is evidence that this tool is becoming a larger part of our lives in the 21st century.

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3 Comments so far
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The students have become the teachers. Our high mobility has left friends strewn around the world. I think for the older generation, the immediacy of electronic communications restores a measure of the intimacy and proximity that facilitated the face to face relationship. We can maintain some awareness of each other without traditional proximity. I know lots of people who have reached back 30 years or more to re-connect.

Comment by Mike Wade

So what’s next? Twitter? These trends typically begin with the college students, but eventually move up and down in reach of age. MySpace was older teens, but eventually gained the younger demographic and the older demographic, right as the college students all moved to facebook. As facebook moves reaches an older audience, where will college students head next? And, most importantly, how can ministry leaders be on the front end of that, rather than playing catchup?

Comment by Steve

[…] Posted on April 11, 2009 by Steve A week ago, Michael Miller, president of NavPress, wrote a post on the aging of Facebook in which he highlighted 3 stats from […]

Pingback by Has Facebook Jumped the Shark? « Radical Greatness




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