the road ahead

Battle of the Titans!
April 23, 2009, 10:55 pm
Filed under: business, ministry


News Corp has thrown down a challenge to Google regarding what it believes is an infringement on publishers’ rights (see my previous post on Googelopoly). So, now one of the largest media/publishing companies in the world is attempting to take on Google. But what is sad is that it appears the News Corp empire is ignoring the fact that its problem is with more than Google–it is with the internet itself! It is with the delivery of content on the web that has caused dramatic changes in the publishing world.

Everything delivered digitally on the internet starts at a different value point. Free is the name of the game for internet digital content. The challenge for publishers is how to monetize content on the web. There are no easy answers for the publishing industry in this dramatic time of change.

I don’t think this one can be blamed on Google. Stay tuned!


2 Comments so far
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It will be interesting to see what comes out of this.

Comment by Becky

I know I should have something more intelligent to say but I really like the picture.

Comment by Mike

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